Geographic scope

Balearic Islands.



Forest fire prevention campaign to raise awareness among the tourism sector in the Balearic Islands

Collaboration with the Government of the Balearic Islands and the AEVAB association (Business association for the renting of vehicles, with and without driver, in the Balearic Islands) on the design of a sticker regarding forest fire prevention, to be put on the glove compartment of the rental car, and a brochure to be distributed throughout the various rental offices with content on the prevention of forest fires.

During 2016, the stickers and brochure were designed and during 2017 the initiative will be launched covering four islands and a fleet of 25,000 vehicles that, on average, change renter every week for 6 months, i.e. the campaign will reach at least 600,000 people.